Since their day of foundation, the Italian Fashion Council and Luisaviaroma have always promoted and supported talented young Italian designers. Today they have united to further motivate these new talents.
LUISAVIAROMA.COM presents ITALY’S NEXT GENERATION, a section completely dedicated to young designers selected by the Italian Fashion Council (or Camera della Moda, as we say in Italy). This international showcase features local new talents side-by-side some of the most famous brands known to the world of fashion. Each designer is dedicated a special section (in store and online obviously) which offers prestigious commercial opportunities along with a great deal of visibility to the rest of the world, thanks also to an active social network.
The project, financed by the City Administration of Milan, begins with a selection of each designer from a commitee made up of fashion journalists, buyers, entrepreneurs and critics. The project also offers targeted counselling and training sessions which outline various steps to promote and communicate the designers’ collections in the media during Milan, Tokyo, Moscow and Paris Fashion Weeks.
This initiative just what LUISAVIAROMA is based upon; in its tradition and dedication to seek out and promote any kind of new talent.
This year’s selection of new talents is composed of the following: A-Lab Milano, Chicca Lualdi BeeQueen, Cristiano Burani, Cristina Miraldi, Federico Sangalli, Gilda Giambra, Paolo Errico, San Andrès.
Dsquared S/S 2010
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As usual a funny show from twins Dean & Dan at Dsquared: all PVC and crystal embroidery set in a Canadian campsite.
Glamour at Pucci
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The Emilio Pucci S/S 2010 by young designer Peter Dundas show was packed but well worth being hot and squeezed inbetween other buyers, bloggers, editors, and journalists. Cavalli with a Balmain twist. Very glam!
Roberto Cavalli S/S 2010 Fashion Show
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Plenty of celebrities and paisley flower prints at Roberto Cavalli‘s Spring/Summer 2010 fashion show. A great show as usual!
He’s young, he’s talented and he’s Italian. Alain Quilici, the new face in the world of shoe designing, is having much success since the launch of his first collection just a few seasons ago.
After London and Tokyo, Alain decides to settle in Florence, his home town to follow, and reinterpret the family business of shoemaking. His geometric combat-like boots are available online and instore at Luisa.
LUISAVIAROMA presents Marmèn
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All hadmade in Italy, this amazing line of silver and leather jewellery called Marmèn is new not only to Luisa but to the world of luxury fashion. The designer, Marco Mencagli, is a young Italian who spent most of his life travelling from New York to Florence. His signature piece for this season is a Limit.Ed for LuisaViaRoma: the Thriller bracelet, a rigid silver cuff adorned with his characteristic faceted silver studs covered in black deerskin leather. The rest of the collection follows this inspiration and includes styles with just as interesting names: the Miss Suicide necklace, the Bloody Cage ring, the Hell’s Kitchen bracelet, and Killer Twins earrings, amongst others. Definitely a future to be seen here!
Flower Rings
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Stefania Lucchetta, complimenting her activities in jewellery design and home accessories, began experimenting with new materials and innovative production techniques. Following this new line of research she realized a number of limited jewellery series made of a biocompatible resin. More recently, she extended her investigations to titanium and to “stellite” processing and craftsmanship, thus realising her newest collections.
Her limited and exclusive edition includes: crateri, sponges, crystal
The collection is called “I FIORI DEL MAGLIO“…MAGLIO is an ancient area in Breganze (Italy) where the main activity was the working of the iron and where there was an old hydroelectric factory and a steel foundry.
Lucchetta’s rings are available online and in our shop in Via Roma.
A combination of contemporary design and high-sartorial class. D’Avenza clothing is produced using the most precious and exclusive fabrics, developed in at least 18 hours of work, during which every detail is checked by meticulous craftsmanship. The result is an impeccable and aesthetically perfect object that responds to every gentleman’s needs.
D’Avenza‘s history begins with Simon Ackerman, who in the 1800s invented haute couture tailoring. However, since 1994 the comapny belongs to Renato Cecchi.
Photos by Matteo Bertini
Born in the Gucci family and therefore experts in the fashion industry, Guccio Gucci and his brother Alessandro are definitely right for the job. To Be G is their new line of women’s bags and shoes. Using the highest quality materials and leathers To Be G’s first collection represents contemporary elegance and family tradition combined.