Just in case you don’t already know, Luisa Via Roma has teamed up with Steiff and 20 of our favourite designers to create a series of one of a kind designer dogs! These fabulous creatures are now going up for auction so that you could be the proud owner of one of these special stuffed animals.  Each week 3 will go online and the highest bid on ebay will win.  Not only that but all proceeds from the auction will be given to the charity Unicef to help disadvantaged children in Bangladesh.

 

At the 4th edition of Firenze4Ever some of fashion’s most important bloggers came to our store and fell in love with these puppies and each adopted their favourite in order to help us with this great cause. If you would like to help too simply go to our mini site and find your favourite then start bidding!

To start us off, from March 19 – 25 we have dogs from Balmain, the french fashion powerhouse that shot back onto every fashionista’s radar with it’s strong, sexy aesthetic and attention grabbing rock infused style.  The exciting, up and coming Mary Katrantzou who has everyone mesmerized by her beautiful, witty use of colour and print and finally, Valentino.  The italian institution that has created a fabulous leash and collar in homage to it’s iconic rock stud shoes and bags that are a front row fixture at all the international fashion weeks.

Don’t miss your chance to own one of these special designer dogs and help us contribute to a good cause. For more information click here!

 

Tuscan bag designer Desmo created a selection of fabulous limited edition bags especially for Firenze4Ever 4 to match our Pink Carpet theme.  The brand, which has a strong tradition of italian craftsmanship, has used a range of different materials to create a unique selection of bags exclusively available at Luisa Via Roma and luisaviaroma.com.

 

 

 

After a big night there is nothing better than getting up the next day and going for a long brunch with friends to catch up on all the gossip from the night before. The Savoy was the perfect setting for our bloggers who all met there to sample the delicious brunch menu and say their goodbyes before they all flew on to their next destination.

 

We welcomed a host of international VIPS, fashion bloggers and musicians to our store for three days of fashion fuelled fun and last night we celebrated by cutting some shapes on our fab pink carpet! Check out our video with all the highlights.

 

After a long day styling and shooting the latest Spring/Summer 2012 collections, our blogger friends were welcomed into the fabulous Santo Stefano al Ponte for a candle lit dinner and beautiful live music.  Special guests, Giuseppe Zanotti, Laudomia Pucci, Diego Dolcini, Magda Gomes and Francesco Scognamiglio brought a glamorous touch to the event as they chatted to the bloggers, and us, about Firenze4Ever, what was special about this fourth edition and the future of fashion online.   After canapés and champagne, dinner commenced with intervals of music and singing, there was also some unscheduled after dinner singing around the piano thanks to the Bag Snob who decided to reveal her hidden talent and gave us a great performance!

 

 

Come behind the scenes and see some of the highlights from the first day of Firenze4Ever 4th Edition with international fashion bloggers and special guests Diego Dolcini, Francesco Scognamiglio and Giuseppe Zanotti all dropping in to say hello and have a chat with us…stay tuned for more….

Welcoming onto the terrace for the 4th time, international fashion bloggers and music experts came together to meet and chat before the styling starts! We spoke to some of our guests about what they are most excited about this time around and what music they are loving right now.

We are getting super excited for the Firenze4Ever 4th Edition beginning in a few hours!
You can find all the info about the event on our “pink” website and you can see the live coverage of the event too!
Let’s have fun together!

Have you ever dreamed of coming to Florence and not only going on a shopping spree in our store but having one fashion’s most fabulous bloggers to take you through the latest collections and help you find your perfect pieces? Well now we are giving you the chance to do just that!

 

 

Till 7th December all you have to do is get creative with the latest collections on luisaviaroma.com and, using your inner Anna dello Russo to stand out from the rest, show us your eye for style! You could be in with the chance of winning the exclusive shopping experience of your dreams with 30,000 EURO to spend on the hottest designers in our store in Florence, Italy during the coming edition of Firenze4Ever and that’s not all…..one of fashion’s most influential bloggers will be on hand to help you pick out the latest must have pieces for you to work into your wardrobe!

For all contest information, rules and to enter please check out the official page: http://adaywith.luisaviaroma.com/

 

 

AMMENDMENT TO CONTEST RULES

The evaluation of all sets submitted for the competition has been modified to include a Jury made up of the buyers from Luisa Via Roma, as well as votes from the public. Please note:

  • - On 7th December 2011, after 12 (mid-day) GMT +1, the jury will select their “TOP TEN” favourite entries from the competition, which will then be published on luisaviaroma.com.
  • - Until 15th December, 12 (mid-day) GMT +1, you will be able to vote for your favourite set from the Jury’s “Top Ten” using the new voting system. The set that gets the most votes will win the competition.

From all the votes cast, using random.org, one lucky voter will be selected and have the chance to win a gift card for the value of EURO 500 to spend at Luisa Via Roma either in store or online atluisaviaroma.com.

 

THE CONTEST HAS BEEN SUCH A GREAT SUCCESS BUT UNFORTUNATELY THE VOTING SYSTEM HAS BEEN TAMPERED WITH.

IN ORDER TO ENSURE A FAIR ASSESSMENT FOR ALL ENTRIES, WE HAVE BEEN FORCED TO ANNUL ALL VOTES WHICH HAVE BEEN CAST UP UNTIL TODAY, MAKING ALL VOTES MADE UP TO THIS POINT NO LONGR VALID.

THE CONTEST WILL CONTINUE SO YOU CAN STILL PARTICIPATE!

TO SEE THE NEW RULES ON HOW TO VOTE CHECK OUT THE CONTEST SITE: http://adaywith.luisaviaroma.com/

 

 

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