To celebrate the launch of Chiara Ferragni’s fall/winter 2011 collection of shoes, we would like to invite you to participate in the chance to win “A day with…“. A contest that offers you the exclusive opportunity to became a stylist for the day at Luisa Via Roma.
Luisa Via Roma will select two winners, who will be our guests in Florence and have the opportunity to spend the day with Chiara Ferragni at the Luisa Via Roma store where they will take part in a “style lab” similar to the one at “Firenze4Ever“.
The Oscars of Fashion Blogging were held for the first year ever at the Stone Rose Lounge, just a few steps from Central Park in Manhattan -during New York Fashion Week. The Bloglovin Awards 2011 reunited the rock stars of the blogosphere: Ivan Rodik of Facehunter, Scott Schuman of The Sartorialist, Garance Doré, Rumi Neely, Bryanboy, Susie Bubble and many, many more. Andrea Panconesi, CEO of Luisa Via Roma, presented the Award for “Blogger of the Year” to Rumi Neely, body and soul of Fashion Toast- Rumi also won an award for “Best personal style” blog. Italian blogger Chiara Ferragni and her blog Blonde Salad won the “Newcomer of the year Award” and Leandra Medine won the “Most Original Award” for her blog The Man Repeller. “Best Fashion News” blog award went to Who What Wear. For those of you who lost the Bloglovin Awards that were streamed live online, here’s a little video we made of the soirée, enjoy!
Olivia Poli from NYC
photos by Clara Vannucci
editing by Francesco Molteni
Victoria Potter’s blog Demi Couture, keeps an unflinching eye on the fashion industry. With the focus mainly being the product, each post is a perfect edited collage and selection of glorious goods. With a range that covers high-street steals to high-fashion investments, Victoria is quite simply an expert on mixing high with low; proving to her audience that style doesn’t necessarily come with money. Mix that with an overall view on the industry, sources of inspiration and endless energy and you have a blog worth bookmarking.
By Scott Stephenson
Google Chiara Ferragni and you may not believe that this blonde haired, blue eyed Italian only began blogging in October of last year. Talk about fast-tracking success, in well under a year, Miss Ferragni has picked up some pretty amazing press. Her blog The Blonde Salad and its growing influence is a testament to the power of the online community. Covering almost everything within Chiara’s life, including fashion, The Blonde Salad, is exactly that, a mixture of everything.
Upon her arrival at Luisa Via Roma, Chiara made herself at home, selecting some of the most exclusive, jaw-dropping pieces from the Fall Winter 2010 collections and turning them into exquisite outfits.
Extravagant and classy! Different from everywhere else, I’ve always loved the shop because the have the coolest collections. I’ve always loved their kind of fashion, which is so different from all the other stores. It’s a big dream to come here to Luisa Via Roma.
By Scott Stephenson
A Vintage Feel of Florence was set up Claudine McDonagh. After gaining a Masters in Fashion, Claudine has set her eye onto the world of vintage fashion. Recognising the unmatched quality, craftsmanship and timeless design found in vintage treasures, Claudine is constantly searching for new pieces to be inspired by. The blog also acts as a personal recollection of such invaluable finds to share and enjoy.
By Scott Stephenson
With menswear becoming increasingly important, influential and directional within the fashion industry. Leonardo Iuffrida and Alessandro Mancarella the creators behind the blog Nob, are right on time. Blending backgrounds in journalism and marketing, and a combined interest in fashion, the pair know exactly what they are doing.
The focus is menswear and in particular the “aristocratic young man, fashionable man, refined man, well-dressed man, dandy, person of wealth or importance”.
We at Luisa Via Roma take our menswear seriously, and understand that the male customer can be just as fashion forward as any fancy female fashionista. So for the Firenze 4 Ever event some of the most delectable, daring and delightful menswear was on hand from the Fall Winter 2010 collections.
Mixing Viktor & Rolf, with Dsquared, Neil Barrett and Dior Homme, Leonardo and Alessandro proved that today’s modern man is often the best dressed.
By Scott Stephenson
With her impeccable personal style and taste being the driving force behind The Chic Muse, Denni Elias is fast-becoming a blogging internet sensation. Keeping her readers full attention with constant posts on everything from candid personal style shots, to editorials that inspire, and distant travel locations, Denni is quite clearly one busy girl. At the Firenze 4 Ever event, it was down to work as usual for this style maverick, who pieced together some memorable looks from the Fall Winter 2010 collections.
By Scott Stephenson
Swedish famous singer Emilia DePoret interviewing Bryan Boy.
With Stockholm Fashion Week bubbling with big international fashion lovers, we have met many of our friends who gladly posed for us at Luisa Via Roma. Our good blogger friend from a long time back was one of the invited guest and as usual Bryan Boy is never hard to spot in a crowd. Rocking those signature shades, always in stylish outfit and with numerous of 4 inches and up-heels, we can’t help but wonder how much clothes he brings on his travels around the world.
Wanna know ?
Four suitcases for Stockholm!
Ingrid Chua often has one thing on her mind, a high-quality, beautifully designed handbag. Be it a Mulberry “Alexa” or a Proenza Schouler “PS1″ in a resplendent shade of purple (which she has plans to pre-order from us), Ingrid knows her bag theory.
With a past in hard-hitting journalism at some of the worlds biggest and most respected news corporations, and a position working for a wedding magazine, Ingrid changed direction completely in late 2005 to begin her blog The Bag Hag Diaries.
As I briefly chatted with Ingrid at the Firenze 4 Ever event, she explained that online shopping is the way of the future. With blogging in particular making high-fashion more accessible and relatable to people everywhere.
It was an absolute pleasure having Ingrid as a guest at Luisa Via Roma, we hope to see you again soon!
By Scott Stephenson
Together Carl Cato-Barnett of The Fashionisto and Joanna Gillespie of Fashion Gone Rogue, hold the place as the premium destinations to go for editorial and campaign content. With a constant stream of high-quality, accurately documented images, the sites are worth a visit at least once a day.
Rather than merely chronicling a series of personal thoughts and opinions etc, Carl and Joanna use their blogs to document a broad range of fashion imagery, news and content.
Scott Stephenson
