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alessandra airò_BLOG.jpg
Alessandra Airo’s blog Little Snob Thing has become a huge success in recent times. With constant posts in both Italian and English Alessandra’a approach and aesthetic to blogging appeals to a worldwide audience.
Taking inspiration from bygone eras and high contemporary fashion, at the end of each day is it her own unique sense of style that drives the blog forward. From classic and timeless accessories to inexpensive delights, through Alessandra’s eyes we learn that fashion is for anyone and everyone.
By Scott Stephenson


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Le Hype is exactly what a blog should be. It is personal, eclectic, informative and entertaining. The free flow of images and information posted by Esben Hansen and Søren Rømer the creators are continuously inline with the fast-moving, ever-changing fashion landscape. Menswear is the focus, but art, culture, design, shopping and street style also feature heavily making it the perfect place to visit on a regular basis.
By Scott Stephenson


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Sabrine Mejier’s blog AfterDrk is as polished as they come. With a sleek format, constantly high quality images documenting a faultless personal style and informative text, Sabrina has built a mini-empire. It all began in 2009 and the future looks very bright for this rising blogging star.
Picking out some of the most coveted items for the Fall Winter 2010 season like the oh-so-popular Giuseppe Zanotti leopard boot wedges, Sabrina knew exactly what she liked at the Firenze 4 Ever event. And we must say, Sabrina you looked fabulous in the blue slit sleeve Herve Leger dress!
By Scott Stephenson
By Scott Stephenson


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Needing little introduction, Jane Aldridge is these days a star in her own right. Having started her blog Sea of Shoes in 2007, it hasn’t taken long for the blogging sensation to earn herself a coveted name. With a focus on high-fashion shoes Jane zooms in on the beauty, intricacies and power of fancy footwear. Through meticulous and professional visual documentation a visit to the blog will solidify the idea that shoes can make or break an outfit.
Upon her visit to the Firenze 4 Ever event at Luisa Via Roma, Jane had a bevy of beautiful shoes to work with. So like a fish to water, Jane got down to business, and didn’t let us down.
Scott Stephenson
jane collage3.jpg


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Paris may have the history of fashion, but if anywhere is the future of fashion it is Tokyo. With a consumer culture like no other, Tokyo is light-years ahead of most other major cities in terms of its shopping habits, style icons and social scene.
It is no wonder then that Joe of Tokyo Dandy wanted to “bridge the gap between the runway and the street”. Opening up a visual portal into the Tokyo fashion scene, since its launch in May 2008, Tokyo Dandy has become one of the most closely tracked blogs in cyber-space.
Run by Joe and his partner, the blog documents everything from the most exclusive store launches and collaborations to independent, underground parties. With the focus always being on fashion. It was about making the life they know so well “instantaneous and accessible” to others.
For the Firenze 4 Ever event Joe made menswear the masterpiece in our Styling Lab. Mixing new pieces from Gareth Pugh and Rad Hourani with classic tailoring, couple that with unexpected accessories like the Giacomorelli studded calf loafers, and it was clear that Joe knows a thing or two about style.
We at Luisa Via Roma can’t wait to see you again soon Joe!

What do you think of when you hear ‘Luisa Via Roma’?
Really good, just REALLY good!

Summer life.JPG With the sporadic sunshine we’re getting ready for a weekend of park lounging and embracing the bright prints that are so hot for summer and look perfect with a great pair of espadrilles or wedges








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Having jetted in from some far flung city, on some incredible assignment, with some unfathomable amount of work, Tommy Ton, not showing any signs of slowing down was one our most important guests during the Firenze 4 Ever event.
Through his website, Jak & Jil, Tommy has redefined the potential of the blogger and the influence of the internet on fashion. With perhaps the sharpest eye in the street-style arena, Tommy seems to effortlessly document what others miss.
Launched in February 2007, Tommy Ton has made the focus of his work the subtle, often forgotten brilliance found in the way people dress. Zooming in on intimate, striking, and provoking details that have lots to say. Through his chronicling we are reminded that it’s the little things that count, a raw edge, a pleat, a stunning shoe (whilst here he shot the Dsquared and Nicholas Kirkwood for Rodarte shoes, which are currently available for pre-order!)
Having worked with Vogue, GQ, and almost everyone in-between, Tommy explained that he is “very content just working the way that I am” and that he “didn’t anticipate a career in photography”.
Understanding the importance of online development though, Tommy revealed to us at Luisa Via Roma that he is currently “working on a video format”. So stay tuned.
We know we at the LVR headquarters will be watching very closely!

What do you think of when you hear ‘Luisa Via Roma’?
Innovative, genius, specialised.


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Without stepping on the toes of the other bloggerati out there, we have to say Bryan Boy may just be one of the most successful bloggers…ever. Taking a stance on fashion that is strikingly unique, endlessly entertaining and at the end of the day incredibly intelligent, has been a consistent pattern under Bryan’s continuous blogging.
It all began in October 2004, well before the other high fashion, computer literate kids had even caught on to the concept. Initially it started when Bryan went on holiday to Moscow for a month and a half. “I don’t want to have to send 200 emails when I’m on vacation. So maybe if I have a blog, people can go there and see what I’m up to.”
It was practical, simple and genius.
Now the self-created online empire is a full time job, with more than a few benefits. It’s seen him travel worldwide, sit front row, mingle with the elite, and even have handbags named in his honour. Which is a clear sign of the power of online social networking, blogging and the internet. All of which we at Luisa Via Roma are celebrating as part of our 10 year online birthday.
Taking to our Style Lab like a seasoned professional Bryan Boy was an absolute star, making the most of the Fall/Winter 2010 collection pieces.
Luisa Via Roma loves Bryan Boy!

What do you think of when you hear ‘Luisa Via Roma’?
For me its really about the selection here, I love the edge, they are always on top of everything great. All of the hottest labels, supporting young designers, but the main advantage is the selection. It’s very well edited.

By Scott Stephenson

Blogging Fever…

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Now that our blogging madness weekend is over, we’re gathering all our material: photos, videos, business cards, and funny stories, all whilst trying to save as much energy for the upcoming Pitti week which begins today.
All of us from the Luisa Via Roma staff just want to send out a big thank you to all you bloggers for making our 10th birthday so much fun! We were glad to meet you and have you as our guests, hope you had a blast and COME BACK SOON!!

More Model Behaviour

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Which is your favourite?

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