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OK OK so we’ve been teasing you slightly. We know that although the pictures of the day time and styling lab are smoking hot, you want to see a little of what went on at night as well. After Friday’s delicious dinner party we wanted to host our own party and so after being styled up by our buyers the gorgeous Broken Hearts hit the decks with Daniele Cavalli for company to get the party started. Meanwhile Eva Cavalli relaxed and chatted animatedly with some of the bloggers who were leafing through copies of the new Cavalli book.
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As the terrace swelled with bloggers, designers, friends and special guests, everyone tucked into the wonderful buffet and chatted after two days of hard work! As the party fever grew, it was time to move on to Colle Bereto, and up in the privee we danced the night away, finally saying goodbye to our bloggers in the wee hours and promising to find them at the coming fashion weeks that are oh so soon. Call us sentimental but we can’t wait to see them again!
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OK so we’ve taken you behind the scenes and on location so now we thought we’d show you some of the smoking hot results that came out of our styling labs. We had a great time watching bloggers, models and our very own styling assistants get busy with the Spring/Summer 2011 collections. We loved the bold flashes of colour that were popping out and provided an amazing contrast to the minimalistic monochrome trend that was also a favourite.
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A massive thank you to Eva Cavalli for hosting a wonderful dinner last night for all of us in honour of Firenze 4Ever II. All our old and new blogger friends were invited by Eva to a wonderful meal and for a little dancing at the Cavalli Club. Special guests Neil Barrett and Giuseppe Zanotti were also there, chatting to everyone and taking pictures. Daniele Cavalli got on the turntables after dinner to spin some vintage tunes that got everyone out of their seats and dancing! Our wonderful friend Jessie from denimology also got a personally designed tattoo, only in ink though, from Mr Zanotti himself! Whilst everyone partied on in the lavishly decorated club, we took time out to chat to some of our blogger friends that have come from all over the world to be with us here this weekend. Thank you guys!
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Create a look based on one of the LUISAVIAROMA Style Guides: Cocktail Hour, Cool Street Style, Dancing ’til Dawn, First Date and/or Work Wear!
Prize: Grand prize winner will receive round-trip air transportation and hotel accommodation in Firenze, Italy to attend LUISAVIAROMA‘s FIRENZE4EVER Edition II Party on January 7-9, 2011 – a unique and exclusive event for fashion’s most popular bloggers! In addition, the grand-prize winner will receive a 500 EURO giftcard to spend at LUISAVIAROMA.COM.


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Givenchy Prowl

Posted by camilla in Follow the Buyers Paris - (Comments Off)

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The fact that as the rest of the fashion world embraces the return of bold colour, Riccardo Tisci at Givenchy sends out a collection centred around black, shown only with white tailoring, head-to-toe beige and reworked leopard print tells us something; Givenchy is not a house of trends, its ideals lay elsewhere.
Firstly, and without question there is the archives and the heritage. Next up, and perhaps more predominant these days, is the vision of Tisci himself. Seeped in dark-romanticism with religious and art references abound, Tisci has slowly and steadily introduced his own codes to the Givenchy crypt. The Spring Summer 2011 collection was no exception.
The stand out story was the vest. A clever way to keep sharp tailoring in a collection proposed for the warmer months. Paired with the vests which ranged from the ruffled and buckled to just the simple beauty of a sleeveless jacket body, were long sheer skirts. Leopard prints were shown as a subtle tone-on-tone pattern and also spliced onto tops, adding a distinctive lick to the layered look.
By Scott Stephenson

Paris Fashion Week +1

Posted by camilla in Follow the Buyers Paris - (Comments Off)

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We met Ingrid Chua the mastermind behind the incredibly influential blog The Bag Hag Diaries back in June for our Firenze 4 Ever bloggers party. With a background in journalism and a truly enviable skill at managing her way around Twitter we knew she would be the perfect guest blogger to invite to Paris fashion week.
With a keen and highly educated eye for fashion, Ingrid has had the opportunity to meet with our head womenswear buyer Silvano Vangi, and his team including Ania Arcaini, Luisa Panconesi, Sandra Preussinger and myself.
With a schedule that included going to the shows of designers like Vivienne Westwood, John Galliano, Emanuel Ungaro and Chloe amongst others, Ingrid has now seen Paris fashion at it’s finest.
“Guest- tweeting and guest- blogging for Luisa has been a great honor because I am working with the best team in the e-tail business. The one thing I love about Luisa is the how their buyers curate designer merchandise– every single piece they pick out for the store is spot on, as luxury consumers have become so discerning over the last decade. Being able to go to the shows, to see designer collections firsthand is really something that so many have been dreaming of doing, and I am just humbled that I’ve been chosen to live this dream.”
Thank you Ingrid!
By Scott Stephenson

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By the time Dame Vivienne Westwood herself had done her little swagger down the runway to close the show, all was forgiven. She had a tense crowd in her hands, when things almost ran late by 2 hours. In a fashion week calendar that runs from one show to another without barely enough time to breathe (or dare we say, eat!) in-between shows, there was a lot of impatient toe-tapping going on.
Needless to say, these things happen. Rain, a grid locked Paris and a late show before hand were beyond Westwood’s control.
Once things got underway though it was a bustling, bust-up of everything brilliant about the Westwood world. Boxy shirts, with spangly vests led into tartans, bold accessories, heart shapes, candy stripes, and taffeta plumes. Vivienne’s trusty little bag of tricks was emptied out before us, with a blast of freshness coming courtesy of the colours, fabrics and silhouettes. Wrapped and somewhat alarming (in a surgical bandage kind-of-way) head contraptions were perhaps the strangest addition to a collection that focused on the past, the present, and climate change as stated in the show notes.
She might have been late to start the show, but at the end of the day the mention of climate change reminds us all that there are actually bigger things to worry about. And it’s never too late to start making a change.
By Scott Stephenson

Fendi S/S 2011

Posted by camilla in Follow The Buyers Milan - (Comments Off)

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Our buyers report back from Milan Fashion Week with these stunning pictures of the Fendi show. Long skirts, flowers and bright colours, such as purple, turquoise and orange, seem to be a recurring trend for the upcoming season. The accessories were a definite favourite, especially the bags and the sunglasses.

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A beautiful pastel coloured show from Preen. We’re loving the below-the-knee skirts!

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