Big BIG Thank Yous!

Posted by admin in Firenze 4Ever - (Comments Off)

We absolutely have to say an enormous THANK YOU! to all the people that made our blog party such a success and so much fun, we will be reminiscing about those two days until our next birthday! From the photographers: Sandra, Giulia, Vanni, Tommaso , Alberto, Riccardo, Federica to the models and all our styling assistants. The talented hair teams from Pino Capasso and Carlo Bay as well as the make up artists, Gioconda Sirolli (with her box packed full of the latest catwalk make up!) and New Line Cosmetics, who all together really created some extraordinary looks!
We would also like to say thank you to our bloggers hosts Il Salviatino, The Savoy, Granduomo and Albergotto all got rave reviews. As did Colle Bereto for the chic cocktails, champagne and aperitivo on their wonderful terrace in Piazza Strozzi. Many thanks to Nove for their hospitality as well as all our bar and catering staff who were amazing and helped to create an electric atmosphere at our best birthday party so far!

Blogging Fever…

Posted by camilla in Firenze 4Ever - (Comments Off)

Now that our blogging madness weekend is over, we’re gathering all our material: photos, videos, business cards, and funny stories, all whilst trying to save as much energy for the upcoming Pitti week which begins today.
All of us from the Luisa Via Roma staff just want to send out a big thank you to all you bloggers for making our 10th birthday so much fun! We were glad to meet you and have you as our guests, hope you had a blast and COME BACK SOON!!

Model Behaviour

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model behaviour.jpg
How cool are our models?!

The Party Begins..

Posted by camilla in Firenze 4Ever - (Comments Off)

The who’s who of the blogging world arrived this morning at the Luisa Via Roma store in Florence. The beautifully designed multi-level store set in the heart of the city is now only a portion of the Luisa Via Roma history.
It was 10 years ago, that Luisa Via Roma opened its fashionable doors to the digital world and welcomed it’s first online client.
As part of a celebration for not only the success of but also the importance of technology in fashion, through most notably, social media and blogs. Luisa Via Roma presents ‘Firenze 4 Ever’ a weekend long event that allows the best bloggers from around the world to visit the store, take their pick of the new Fall/Winter 2010 collections and go wild. Styling, photographing and documenting at the in-store studio and at exclusive locations around Florence.
It’s the perfect salute to the online fashion world! And a sign that the next 10 years will be even better!
Scott Stephenson

DAY 1 of Pitti Parties

Posted by camilla in NEO - (Comments Off)

Day 1 of Luisaviaroma Pitti 2010 – Luisa Via Roma presents “NEO”, a neon and Plexiglas installation by Felice Limosani.

Luisa Via Roma are pleased to announce a new edition to our Limit.Ed collections. Felice Limonsani, has collaborated with the cutting edge, cult Japanese shoe label Onitsuka Tiger to produce a limited edition version of their popular Sako Runner sneaker. The shoes, that combine classic hounds tooth with suede and technical detailing, are now available online and in store in limited numbers exclusively to Luisa.

LUISAVIAROMA.COM celebrates its 10th anniversary online with the first party/event for fashion bloggers…
logo_firenze4ever3.jpg celebrates its 10th anniversary of online activity by presenting “FIRENZE 4EVER…IT’S MAGIC” 10-12 June 2010.
A unique fashion event where the virtual becomes reality. The first party for fashion bloggers ever organized: for three days Florence will be invaded by the most famous and most creative fashionites and opinion leaders of the field.
The event marks the opening of the Fall/Winter 2010 fashion calendar, and will end on Saturday, June 12th with the party/event at the Luisa Via Roma store.
The new Fall/Winter collections: Men’s, Women’s, Accessories and Footwear of the most prestigious designers will be at the full disposal of the fashion bloggers for photographic shoots in historical locations around the city.
The project wishes to attract international acclaim for Florentine excellence via the use of today’s most innovative marketing tools.
Florence’s city centre will be transformed into a Wi-Fi hotspot, giving space to creativity by paying special attention to digital technologies and the fashion industry asserting Florence as one of the most attractive and avant-garde cities.
a special thanks to the following
for their precious collaboration:
Il Salviatino
Colle Bereto
New Line Cosmetic di Vito Biondi
Pino Capasso
Carlo Bay

Erdem Moralioglu’s beautiful, ethereal prints are completely dreamy. Bringing a new bold modernity to floral prints, his playful use of lace and embroidery add a beautiful elegance to the precious classics that he creates each season. Having won an accolade of awards, including the British Fashion Council’s Fashion Forward and Collection of the Year, the label also has a huge celebrity following ranging figures as diverse as Michelle Obama to style icon Chloe Sevigny and young Brits like Keira Knightley and Sienna Miller.

One of London’s new rising stars, greek born Mary Katrantzou has us hypnotised with her bold, graphic prints. Gaining immediate attention for her perfume bottle inspired prints, the more organic forms for her summer line took the impact of the tromp l’oeil style prints and perfectly juxtaposed them with detailed crystal embellishments; highlighting the craftsmanship involved in making each piece. Mary describes the woman that she designs for as having ” a liberated spirit and a strong sense of style”, two qualities that we think would look fabulous when accessorised with any one of her unique creations!
Here Silvano Vangi and Ania Arcaini, wearing one of Mary’s blown glass print creations, pose with Mary in her Paris showroom.

Finely combining fabrics such as crepe, satin, jersey and popeline, Dutch twin sisters of Spijkers & Spijkers created a collection of loose fit dresses inspired by the night sky, its constellations the luxurious and erotic world of Pandora’s box.

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