If you are a fashion blogger and would like to participate to the FIRENZE4EVER 2nd Edition final exclusive party…
send an email to firenze4ever@luisaviaroma.com by 29 December 2010 including the following details:
- Full name
- Contact details and address (where we will send the invitation)
- Blog URL
If your blog we’ll be selected you will receive a confirmation email and you will recevie the invite directly at home.
The event it is strictly by invitation only – please remember to bring your invite which is valid only for one person.
Please send the email ONLY if you are sure you will be able to participate.
“The Dinner Party” for fashion bloggers – FIRENZE4EVER 2nd Edition
Posted by in Firenze 4Ever - (Comments Off)LUISAVIAROMA.COM celebrates its 10th anniversary online with the first party/event for fashion bloggers…
Luisaviaroma.com celebrates its 10th anniversary of online activity by presenting “FIRENZE 4EVER…IT’S MAGIC” 10-12 June 2010.
A unique fashion event where the virtual becomes reality. The first party for fashion bloggers ever organized: for three days Florence will be invaded by the most famous and most creative fashionites and opinion leaders of the field.
The event marks the opening of the Fall/Winter 2010 fashion calendar, and will end on Saturday, June 12th with the party/event at the Luisa Via Roma store.
The new Fall/Winter collections: Men’s, Women’s, Accessories and Footwear of the most prestigious designers will be at the full disposal of the fashion bloggers for photographic shoots in historical locations around the city.
The project wishes to attract international acclaim for Florentine excellence via the use of today’s most innovative marketing tools.
Florence’s city centre will be transformed into a Wi-Fi hotspot, giving space to creativity by paying special attention to digital technologies and the fashion industry asserting Florence as one of the most attractive and avant-garde cities.
a special thanks to the following
for their precious collaboration:
Il Salviatino
Savoy
Granduomo
NOVE
Colle Bereto
New Line Cosmetic di Vito Biondi
Pino Capasso
Carlo Bay
Friday, June 11th 2010
10.00 am
Welcome at Luisa Via Roma store.
Total Look Styling Lab presentation – Friday, June 11th to Sunday, June 13th 2010 – which includes:
- A reserved multimedia area with complimentary bar service;
- The hottest looks of men’s and women’s clothing, shoes and accessories A/W 2010 collections from the leading and the newly emerged designers are at the blogger full disposal to style and shoot;
- An in-house photographic set with: model, photographer, hair dresser and make up service;
- The access to some of the city’s beautiful historic locations will be available thanks to The Council of Florence for photo shoots, such as the Sala Bianca in Palazzo Pitti, Loggia del Bigallo on Piazza del Duomo, Museo della Specola, and more.
Lunch: A selection of local Tuscan specialities will be served on the terrace at Luisa Via Roma.
Afternoon: Styling lab.
06.00 pm
The Council of Florence welcomes all bloggers in Palazzo Vecchio.
07.30 pm
Aperitivo: Colle Bereto cafè.
09.00 pm
Dinner: restaurant Nove.
Saturday, June 12th 2010
Morning: Styling lab.
Lunch: A selection of local Tuscan specialities will be served on the terrace at Luisa Via Roma.
Afternoon: Styling lab.
08.30 pm
Luisaviaroma.com’s 10th birthday party, hosted exclusively at the Luisa Via Roma store (invite only).
Paris – The Roberto Cavalli Party
Posted by in Event | Follow The Buyers | Newsworthy - (Comments Off) |
 |
The line may have been around the block, but Luisa was invited to and partied at Roberto Cavalli’s grand opening of the label’s new Paris store. The “hot spot” of Paris on Saturday night was packed with stars and fashion icons including Clotilde Courau, Kanye West, Amber Rose, Inés de la Fressange, Jason Wu, and Renzo Rosso (to name just a few)…
 |
 |