Google Chiara Ferragni and you may not believe that this blonde haired, blue eyed Italian only began blogging in October of last year. Talk about fast-tracking success, in well under a year, Miss Ferragni has picked up some pretty amazing press. Her blog The Blonde Salad and its growing influence is a testament to the power of the online community. Covering almost everything within Chiara's life, including fashion, The Blonde Salad, is exactly that, a mixture of everything.

Upon her arrival at Luisa Via Roma, Chiara made herself at home, selecting some of the most exclusive, jaw-dropping pieces from the Fall Winter 2010 collections and turning them into exquisite outfits.

Extravagant and classy! Different from everywhere else, I've always loved the shop because the have the coolest collections. I've always loved their kind of fashion, which is so different from all the other stores. It's a big dream to come here to Luisa Via Roma.

By Scott Stephenson

A Vintage Feel of Florence was set up Claudine McDonagh. After gaining a Masters in Fashion, Claudine has set her eye onto the world of vintage fashion. Recognising the unmatched quality, craftsmanship and timeless design found in vintage treasures, Claudine is constantly searching for new pieces to be inspired by. The blog also acts as a personal recollection of such invaluable finds to share and enjoy.

By Scott Stephenson

With menswear becoming increasingly important, influential and directional within the fashion industry. Leonardo Iuffrida and Alessandro Mancarella the creators behind the blog Nob, are right on time. Blending backgrounds in journalism and marketing, and a combined interest in fashion, the pair know exactly what they are doing.

The focus is menswear and in particular the "aristocratic young man, fashionable man, refined man, well-dressed man, dandy, person of wealth or importance".

We at Luisa Via Roma take our menswear seriously, and understand that the male customer can be just as fashion forward as any fancy female fashionista. So for the Firenze 4 Ever event some of the most delectable, daring and delightful menswear was on hand from the Fall Winter 2010 collections.

Mixing Viktor & Rolf, with Dsquared, Neil Barrett and Dior Homme, Leonardo and Alessandro proved that today's modern man is often the best dressed.

By Scott Stephenson

With her impeccable personal style and taste being the driving force behind The Chic Muse, Denni Elias is fast-becoming a blogging internet sensation. Keeping her readers full attention with constant posts on everything from candid personal style shots, to editorials that inspire, and distant travel locations, Denni is quite clearly one busy girl. At the Firenze 4 Ever event, it was down to work as usual for this style maverick, who pieced together some memorable looks from the Fall Winter 2010 collections.

By Scott Stephenson

Founded in 2006 by Wendy Lam, the Nitro:licious blog is one fast growing enterprise. With business manager Yu-Ming Wu also helping out, the blog is an incredibly strong mix of "street style, high style and lifestyle" that puts it at the forefront of the online fashion community. Tracing both the highest of high-fashion with independent designers, and high-street finds, Wendy has a incredibly attuned eye. Couple that with press in notable places like a mention in Vogue Paris, Wendy and Yu-Ming are without a doubt onto a good thing.

By Scott Stephenson

Blue is in Fashion this Year is a simple stream of copious street style trends, campaign goodness, fashion finds and inspiration by creator Erica Baldi. Through keeping her fingers firmly on the ever-changing pulse of fashion Erica has built and maintained a strong worldwide following. The real magic can be found in the cropped-and-chopped collages that piece together a bevy of inspirations, and speak volumes about style, taste, diversity and individuality. Which is exactly what we all love about fashion!

By Scott Stephenson

Ingrid Chua often has one thing on her mind, a high-quality, beautifully designed handbag. Be it a Mulberry "Alexa" or a Proenza Schouler "PS1" in a resplendent shade of purple (which she has plans to pre-order from us), Ingrid knows her bag theory.

With a past in hard-hitting journalism at some of the worlds biggest and most respected news corporations, and a position working for a wedding magazine, Ingrid changed direction completely in late 2005 to begin her blog The Bag Hag Diaries.

As I briefly chatted with Ingrid at the Firenze 4 Ever event, she explained that online shopping is the way of the future. With blogging in particular making high-fashion more accessible and relatable to people everywhere.

It was an absolute pleasure having Ingrid as a guest at Luisa Via Roma, we hope to see you again soon!

By Scott Stephenson

William Martin-Genier could not be missed at the Luisa Via Roma "Firenze 4 Ever" event, with impeccable style and a royal blue Yves Saint Laurent "Easy Bag" in tow, even in a fashion crowd William makes an impact.

It's the same story on Mr. Martin-Genier's blog Bulletproof Stilettos. The one thing that you will instantly notice upon a visit is that William has an aesthetic carved out and adheres to it with complete conviction. From show coverage to editorial inspiration, and personal style, it is all in sync with one another.

Selecting to work with a carefully curated rail of Rick Owens, Gareth Pugh and Rad Hourani Fall Winter 2010 pieces. William whipped up some elegant, luxe and memorable looks.

By Scott Stephenson

Together Carl Cato-Barnett of The Fashionisto and Joanna Gillespie of Fashion Gone Rogue, hold the place as the premium destinations to go for editorial and campaign content. With a constant stream of high-quality, accurately documented images, the sites are worth a visit at least once a day.

Rather than merely chronicling a series of personal thoughts and opinions etc, Carl and Joanna use their blogs to document a broad range of fashion imagery, news and content.

Scott Stephenson

Alessandra Airo's blog Little Snob Thing has become a huge success in recent times. With constant posts in both Italian and English Alessandra'a approach and aesthetic to blogging appeals to a worldwide audience.

Taking inspiration from bygone eras and high contemporary fashion, at the end of each day is it her own unique sense of style that drives the blog forward. From classic and timeless accessories to inexpensive delights, through Alessandra's eyes we learn that fashion is for anyone and everyone.

By Scott Stephenson