The British Fashion Awards for 2010 were announced last night on the terrace at Soho House. We are so happy for (in order of appearance!) David Koma, Erdem (pictured here with vogue editor Alex Shulman in one of the designers latest creations forA/W), as well as Mary Katrantzou and Michael Van Der Ham who were all nominated for awards. Van Der Ham and Ms Katrantzou are both up for the Emerging Talente Ready To Wear award along with another favourite of ours; Meadham Kirchoff. We also like the look of the Best Accessories Designer category that includes, Camilla Skovgaard, NIcholas Kirkwood and Emma Hill for Mulberry...we have our fingers crossed for you all. Is it possible to want everyone to win! That's including you Christopher Kane, Erdem and Phoebe Philo (the creative genius behind the revamp of Celine) who are all in the running for Designer of the Year award.

Google Chiara Ferragni and you may not believe that this blonde haired, blue eyed Italian only began blogging in October of last year. Talk about fast-tracking success, in well under a year, Miss Ferragni has picked up some pretty amazing press. Her blog The Blonde Salad and its growing influence is a testament to the power of the online community. Covering almost everything within Chiara's life, including fashion, The Blonde Salad, is exactly that, a mixture of everything.

Upon her arrival at Luisa Via Roma, Chiara made herself at home, selecting some of the most exclusive, jaw-dropping pieces from the Fall Winter 2010 collections and turning them into exquisite outfits.

Extravagant and classy! Different from everywhere else, I've always loved the shop because the have the coolest collections. I've always loved their kind of fashion, which is so different from all the other stores. It's a big dream to come here to Luisa Via Roma.

By Scott Stephenson

	GIVENCHY LINDA FARROW VANESSA BRUNO MAISON MARTIN MARGIELA ALEXANDER WANG MAISON MARTIN MARGIELA

We love Elin Kling's elegant scandinavian style. The Alexander Wang shorts are a great way to cross over from Summer to Autumn as well as being bang on that leather trend that is going to be so big later this year. The laid back feel of the tousled hair and the softly draped jacket look great in monochrome colours that give the whole look a very chic edge that we can't resist trying out ourselves!

A Vintage Feel of Florence was set up Claudine McDonagh. After gaining a Masters in Fashion, Claudine has set her eye onto the world of vintage fashion. Recognising the unmatched quality, craftsmanship and timeless design found in vintage treasures, Claudine is constantly searching for new pieces to be inspired by. The blog also acts as a personal recollection of such invaluable finds to share and enjoy.

By Scott Stephenson

Fashion and cinema have a long history together and recently we've been noticing a real trend among some of our favourite young designers as many are making a little foray into the world of cinema. First we reported on the Proenza Schouler boys up and coming project and then we saw this little goodie from Alexander Wang shot as part of his A/W campaign. "We're always striving to communicate the frame of mind behind the collection, whether it's through our show or imagery, but this season we got to delve much deeper," Wang told style.com. We have to agree we always love to get a glimpse into the designer's inspiration and love seeing those gorgeous clothes up there on the silver screen.

OK so we've spotted them knocking around for a while and have been lusting after one ourselves for some time. But, unable to make up our minds between the buttery soft leather kind, maybe a knitted boho number or possibly sticking to the classic black leather back to school model its been tough and now, the backpack has been reinvented and is officially back on the fashion radar. When we found a pic of Rick Owens sporting his own we just knew we had to have - maybe not even just one - but we had to take the plunge and get some practical goodness into our wardrobes and slung over our shoulders!

With some great new projects to look forward too this Autumn, all of a sudden the end of summer doesn't seem so sad. Proenzer Schouler have enlisted the help of cult indie director Harmony Korine to create a series of gritty 8mm vignettes, shot in Tenesse the short film will combine the duos cult collegiate look with Korine's famous sense of angsty high school rebellion. The director described Proenzer's first foray into the world of film as ""It's about girls who sleep in abandoned cars and set things on fire. It's about the great things in life. The stars in the sky and lots of malt liquor."

Debuting on proenzaschouler.com in September we dont have long to wait now so start preparing that popcorn!

	BORSALINO DSQUARED AURELIE BIDERMANN TROSMAN RICK OWENS NICHOLAS KIRKWOOD

We've always loved SJP's fondness for the hottest up and coming designers as its not just on screen that she shows a unique style and love for sky high shoes. The Nicholas Kirkwoods are a perfect finishing touch to this laid back look as they give it a high fashion kudos that makes her stand out amongst fashion concious A listers.