Get playful this Spring!
For our latest editorial we worked with Florentine photographers Eugenio Qose & Emanuele Palchetti, a duo who have created high impact images using the latest, avant garde techniques for a selection of prestigious magazines and brands. Having worked together since 2008, the pair helped us to create these fabulous images that showcase Spring’s versatile knitwear, bright basics and the season’s latest prints.
Come backstage on our latest shoot with an essential selection of the brightest pieces from the Cruise 2012 collections.
Designers brought classic accessories and evening silhouettes up to date for winter with a touch of old world elegance. Studio Galleria Romanelli provided the setting for “Still Life”, as one of florence’s most historic sculpture studios, since the “Grand tour” royal families, politicians and a myriad of artists, writers and influential thinkers have paid a visit. The historic Studio and Gallery is still open and the Romanelli family continue to sculpt and paint there today, a perfect place to capture this season’s bold take on full, flowing gowns, precious jewellery , fur accents and opulent colours. Detailed fabrics and sweeping shapes create a chiaroscuro effect with a dramatic touch perfect for these darker days and longer, lavish evenings.
Studio Galleria Romanelli
Borgo San Frediano 70 – 50124 Firenze – Italy
tel +39 (0)55 2396047
www.raffaelloromanelli.com
Photos by Mikhaela Martin
As the cold, autumn weather begins to creep in we’re dreaming of spending more time relaxing somewhere warm. Lucky for us, the latest menswear collections had more than a hint of the modern day dandy to them to make sure that, even whilst being out of the cold, there’s no need to let your style slip. This new contemporary figure has a touch of flamboyance to his look, a hint of the eccentric that can add that perfect twist to a classic outfit to give it a really modern update. Pay attention to sharp tailoring but in new colours, like the charcoal greys and browns that Givenchy, Dior & Dolce & Gabbana all sent down their runways for Fall/Winter 2011. They also used unusual or eyecatching details to give each look an extra twist, working a pair of patterned loafers, a bright pair of socks or a stylish leather bag (or i-pad case) to lift any outfit and add a playful, fresh twist to every man about towns favourite go to suit.
Photo by Mikhaela Martin
To celebrate the launch of Chiara Ferragni’s fall/winter 2011 collection of shoes, we would like to invite you to participate in the chance to win “A day with…“. A contest that offers you the exclusive opportunity to became a stylist for the day at Luisa Via Roma.
Luisa Via Roma will select two winners, who will be our guests in Florence and have the opportunity to spend the day with Chiara Ferragni at the Luisa Via Roma store where they will take part in a “style lab” similar to the one at “Firenze4Ever“.
Check here for the contest rules.
Congratulations to Dagmar who recently was awarded with the most prestigious design award in Scandinavia, Guldknappen. The brand was selected by the jury thanks to its success in Northern Europe, attracting diverse generations of professional women and its progress in the international market.
The founders and sisters Kristina Tjäder, Karin Söderlind and Sofia Wallenstam have since 2005 built Dagmar to become a brand focusing on the strong woman who value quality and sustainability, combining eco-friendly thinking with a high fashion image. The young fashion house specializes in handmade pieces and knitwear. Please have a look at our Autumn/Winter 2011 Dagmar selections here.
Sharp tailoring and hints of the military inspired have been catwalk staples for the past few seasons, this Fall/Winter however they were updated with a focus on paired down, sharper tailoring and more refined shapes. These pieces were used to contrast against the very ethereal loose and transparent silhouette that we saw on the runways last season and mixed with eye catching accessories to give each look a truly unique feel. Using the new, nautical accents from the Fall/Winter runways, Shot in secret locations in the heart of Florence, inspired by the epic voyages of pirates, explorers and sailors,we created a story using some of the coming season’s key pieces. Here, we introduce you to the characters of our story and explain a little more about how they worked the trend each in their own personal way.
The Captain, marching the corridors in an Alexander Mcqueen double-breasted coat, added a touch of glam to the proceedings in shimmering sequined trousers by n°21 and laced-up Gianvito Rossi boots. In order to pull rank, the look was finished with a captain’s hat by Hugo Pratt for Corto Maltese.
The enchanting First-mate worked transparent pieces and colourful details in to her look to give this season’s take on the nautical trend a softer and more feminine feel. In an open naval Balmain jacket adorned in gold ribbon braiding, fur shawl by Simonetta Ravizza, we added a risqué transparent silk chiffon MSGM shirt, Alexander McQueen leggings and completed the look with a flash of colour using a pair of electric-blue suede Giuseppe Zanotti platforms.
Channeling Ann Demeulemeester‘s, William Blake inspired, poetic silhouette, the Explorer glided through the dungeons wearing bold gauntlets, Baiba Ripa necklace, vests buttoned high against bare skin and cutaway jackets teamed with powerful triple-laced combat boots.
The Voyager’s Balmain Military jacket is embellished with a Milius by Milan pin, and enhanced by Givenchy‘s fierce Rottweiler t-shirt, Ann Demeulemeester‘s polished leather trousers and Roberto Cavalli‘s destroyed leather boots for a powerful masculine look.
Finally in our story we have the cast away Pirate who added a racier element to our sea faring theme, clad in a red leather and wool jumpsuit by Amaya Arzuaga and a destroyed leather jacket by Tuesday Night Band Practice, we used leather accessories by Givenchy and Fleet Ilya to get the perfect castaway feel and evoke the sensation of new nautical adventures.
Make up:Gioconda Sirolli
Hair: URBAN TRIBE
The bloggers are still busy working away in our style lab with special pieces from the F/W 2011 collections and some unique treats that have been especially sent in for the event. One such piece is from Antonini Gioelli Milano who have made a special one of a kind white gold, sapphie (CT 65,62) and diamond CT 1,44 necklace especially for Firenze4Ever III event. Used in our style lab the necklace is available to order on request and costs EURO 81,150.00. If you would like to treat someone special to this unique piece please contact our personal shoppers at personalshopper@luisaviaroma.com for more information.
” I have always had a real passion for Brazil, a country that to me has so many things in common with Italy. I love the Brazilian’s joyful colourful lifestyle, which I find so seductive, inspirational, and symbolic of the imagery and taste of Missoni.” Angela Missoni said when talking about the new Missoni ♥ Havaianas collection, and we can see where she’s coming from! The great new collaboration brings together the comfort and practicality of the cult brasilian brand with the inimitable boho Missoni prints that have been a favourite of jet setters for decades. Perfectly timed for summer, could there be a better option for adding a touch of glam to your favourite comfy flip flops?
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