Erdem Moralioglu’s beautiful, ethereal prints are completely dreamy. Bringing a new bold modernity to floral prints, his playful use of lace and embroidery add a beautiful elegance to the precious classics that he creates each season. Having won an accolade of awards, including the British Fashion Council’s Fashion Forward and Collection of the Year, the label also has a huge celebrity following ranging figures as diverse as Michelle Obama to style icon Chloe Sevigny and young Brits like Keira Knightley and Sienna Miller.