To celebrate their 40th Anniversary the quintessentially english label Mulberry not only released a beautiful book of never seen before pictures, they decided to come and celebrate with us during Firenze4Ever III!
On Saturday afternoon Creative Director Emma Hill and the Mulberry team came by to meet the bloggers, eat cucumber sandwhiches and decorate cakes whilst chatting besides a big gold Bayswater!

Birthday party, bloggers, blogging style, Designers We Love, Emma Hill, Firenze 4Ever, Firenze 4Ever III, Luisa's store, Mulberry
As well as all our fashionable blogger friends we also had a range of fabulous guests who dropped in during the two day style event. We welcomed a host of famous faces onto our terrace as they passed by to chat fashion and technology with us and some of the bloggers.
On friday we were delighted to welcome Laudomia Pucci, image director of the historic house of Pucci and daughter of founder Emilio Pucci, who passed by to chat with the bloggers. We managed to grab the elegant heiress to have a quick chat about the importance of blogging.
bloggers, blogging style, Firenze 4Ever, Firenze 4Ever III, luisa via roma store, Pucci
Check out our video recap of the magical past 3 days including special guests Neil Barrett , Eva Cavalli and Giuseppe Zanotti who were both in attendance throughout the event, chatting to our blogger friends about the fashion industry and new forms of social media.
bloggers, blogging style, eva cavalli, fashion blog, firenze, Firenze 4Ever, Firenze 4Ever II, Florence, Giuseppe Zanotti, Luisa Via Roma, neil barrett, video



With her impeccable personal style and taste being the driving force behind The Chic Muse, Denni Elias is fast-becoming a blogging internet sensation. Keeping her readers full attention with constant posts on everything from candid personal style shots, to editorials that inspire, and distant travel locations, Denni is quite clearly one busy girl. At the Firenze 4 Ever event, it was down to work as usual for this style maverick, who pieced together some memorable looks from the Fall Winter 2010 collections.
By Scott Stephenson
blog, bloggers, Chic Muse, Denni Elias, Fashion, Firenze 4Ever, Firenze 4Ever I, Florence, Lanvin, London, luisaviaroma, mexico, photo, Pitti, style
Swedish famous singer Emilia DePoret interviewing Bryan Boy.
With Stockholm Fashion Week bubbling with big international fashion lovers, we have met many of our friends who gladly posed for us at Luisa Via Roma. Our good blogger friend from a long time back was one of the invited guest and as usual Bryan Boy is never hard to spot in a crowd. Rocking those signature shades, always in stylish outfit and with numerous of 4 inches and up-heels, we can’t help but wonder how much clothes he brings on his travels around the world.
Wanna know ?
Four suitcases for Stockholm!
blog, bloggers, Bryan Boy, Fashion Week, Stockholm Fashion Week



Blue is in Fashion this Year is a simple stream of copious street style trends, campaign goodness, fashion finds and inspiration by creator Erica Baldi. Through keeping her fingers firmly on the ever-changing pulse of fashion Erica has built and maintained a strong worldwide following. The real magic can be found in the cropped-and-chopped collages that piece together a bevy of inspirations, and speak volumes about style, taste, diversity and individuality. Which is exactly what we all love about fashion!
By Scott Stephenson
bloggers, Blue is in Fashion this Year, blueisinfashionthisyear, Erica Baldi, Fashion, firenze, Firenze 4Ever, Firenze 4Ever I, Florence, italy, luisaviaroma, Pitti, style


Together Carl Cato-Barnett of The Fashionisto and Joanna Gillespie of Fashion Gone Rogue, hold the place as the premium destinations to go for editorial and campaign content. With a constant stream of high-quality, accurately documented images, the sites are worth a visit at least once a day.
Rather than merely chronicling a series of personal thoughts and opinions etc, Carl and Joanna use their blogs to document a broad range of fashion imagery, news and content.
Scott Stephenson
blog, bloggers, blogging style, Carl Cato-Barnett, Fashion, Fashion Gone Rogue, Firenze 4Ever, Firenze 4Ever I, Florence, Joanna Gillespie, Pitti, the Fashionisto



Alessandra Airo’s blog Little Snob Thing has become a huge success in recent times. With constant posts in both Italian and English Alessandra’a approach and aesthetic to blogging appeals to a worldwide audience.
Taking inspiration from bygone eras and high contemporary fashion, at the end of each day is it her own unique sense of style that drives the blog forward. From classic and timeless accessories to inexpensive delights, through Alessandra’s eyes we learn that fashion is for anyone and everyone.
By Scott Stephenson
Alessandra Airo, blog, bloggers, blogging style, Fashion, Firenze 4Ever I, Florence, italy, Little Snob Thing, Pitti, Scott Stephenson, style



Le Hype is exactly what a blog should be. It is personal, eclectic, informative and entertaining. The free flow of images and information posted by Esben Hansen and Søren Rømer the creators are continuously inline with the fast-moving, ever-changing fashion landscape. Menswear is the focus, but art, culture, design, shopping and street style also feature heavily making it the perfect place to visit on a regular basis.
By Scott Stephenson
blog, bloggers, denmark, Esben Hansen, Fashion, Firenze 4Ever, Firenze 4Ever I, Florence, Le Hype, Pitti, style

Sabrine Mejier’s blog AfterDrk is as polished as they come. With a sleek format, constantly high quality images documenting a faultless personal style and informative text, Sabrina has built a mini-empire. It all began in 2009 and the future looks very bright for this rising blogging star.


Picking out some of the most coveted items for the Fall Winter 2010 season like the oh-so-popular Giuseppe Zanotti leopard boot wedges, Sabrina knew exactly what she liked at the Firenze 4 Ever event. And we must say, Sabrina you looked fabulous in the blue slit sleeve Herve Leger dress!
By Scott Stephenson
By Scott Stephenson
afterdrk, Andy Torres, blog, bloggers, blogging style, Fashion, Firenze 4Ever, Firenze 4Ever I, Pitti, Sabrine Mejier, style, style scrapbook