Check out our video recap of the magical past 3 days including special guests Neil Barrett , Eva Cavalli and Giuseppe Zanotti who were both in attendance throughout the event, chatting to our blogger friends about the fashion industry and new forms of social media.
Create a look based on one of the LUISAVIAROMA Style Guides: Cocktail Hour, Cool Street Style, Dancing ’til Dawn, First Date and/or Work Wear!
Prize: Grand prize winner will receive round-trip air transportation and hotel accommodation in Firenze, Italy to attend LUISAVIAROMA‘s FIRENZE4EVER Edition II Party on January 7-9, 2011 – a unique and exclusive event for fashion’s most popular bloggers! In addition, the grand-prize winner will receive a 500 EURO giftcard to spend at LUISAVIAROMA.COM.
Exciting things will be going on all over our home town of Florence for the “Florens 2010″ festival next week. We are pleased to announce in honour of this we will be hosting the legendary Emilio Cavallini who will be in our store signing copies of his amazing new book from 17.00PM on Tuesday November 16th. With cocktails served from 18pm, we’ve even dressed up Michelangelo’s famous David in the creative legends famous stockings for the occasion!
Please come down and join us and get a glimpse into the world of this historic designer who has not only done amazing things for the world of ladies hoisery but has also pushed artistic boundaries with his incredible installations.
Victoria Potter’s blog Demi Couture, keeps an unflinching eye on the fashion industry. With the focus mainly being the product, each post is a perfect edited collage and selection of glorious goods. With a range that covers high-street steals to high-fashion investments, Victoria is quite simply an expert on mixing high with low; proving to her audience that style doesn’t necessarily come with money. Mix that with an overall view on the industry, sources of inspiration and endless energy and you have a blog worth bookmarking.
By Scott Stephenson
A Vintage Feel of Florence was set up Claudine McDonagh. After gaining a Masters in Fashion, Claudine has set her eye onto the world of vintage fashion. Recognising the unmatched quality, craftsmanship and timeless design found in vintage treasures, Claudine is constantly searching for new pieces to be inspired by. The blog also acts as a personal recollection of such invaluable finds to share and enjoy.
By Scott Stephenson
With menswear becoming increasingly important, influential and directional within the fashion industry. Leonardo Iuffrida and Alessandro Mancarella the creators behind the blog Nob, are right on time. Blending backgrounds in journalism and marketing, and a combined interest in fashion, the pair know exactly what they are doing.
The focus is menswear and in particular the “aristocratic young man, fashionable man, refined man, well-dressed man, dandy, person of wealth or importance”.
We at Luisa Via Roma take our menswear seriously, and understand that the male customer can be just as fashion forward as any fancy female fashionista. So for the Firenze 4 Ever event some of the most delectable, daring and delightful menswear was on hand from the Fall Winter 2010 collections.
Mixing Viktor & Rolf, with Dsquared, Neil Barrett and Dior Homme, Leonardo and Alessandro proved that today’s modern man is often the best dressed.
By Scott Stephenson
Blue is in Fashion this Year is a simple stream of copious street style trends, campaign goodness, fashion finds and inspiration by creator Erica Baldi. Through keeping her fingers firmly on the ever-changing pulse of fashion Erica has built and maintained a strong worldwide following. The real magic can be found in the cropped-and-chopped collages that piece together a bevy of inspirations, and speak volumes about style, taste, diversity and individuality. Which is exactly what we all love about fashion!
By Scott Stephenson
Nayra Laise started her self-titled blog in 2008. Set up originally as a platform to show her work as a stylist, the intention was to use it purely as an industry tool. And to indulge in her love of fashion.
Now two years on, the blog continues to go from strength to strength. Having been invited to the Firenze 4 Ever event, Nayra explained to us that one of the biggest, most important benefits of blogging is that the consumer gets more of a voice, and designers, stylists and businesses can listen more closely.
With the new Fall/Winter 2010 collections at her disposal, Nayra infused each and every look with her signature style.
I love it, I can find everything here. They are always bringing the newest designers together with the most well-known. Luisa Via Roma ties together the classic with the future.
Paris may have the history of fashion, but if anywhere is the future of fashion it is Tokyo. With a consumer culture like no other, Tokyo is light-years ahead of most other major cities in terms of its shopping habits, style icons and social scene.
It is no wonder then that Joe of Tokyo Dandy wanted to “bridge the gap between the runway and the street”. Opening up a visual portal into the Tokyo fashion scene, since its launch in May 2008, Tokyo Dandy has become one of the most closely tracked blogs in cyber-space.
Run by Joe and his partner, the blog documents everything from the most exclusive store launches and collaborations to independent, underground parties. With the focus always being on fashion. It was about making the life they know so well “instantaneous and accessible” to others.
For the Firenze 4 Ever event Joe made menswear the masterpiece in our Styling Lab. Mixing new pieces from Gareth Pugh and Rad Hourani with classic tailoring, couple that with unexpected accessories like the Giacomorelli studded calf loafers, and it was clear that Joe knows a thing or two about style.
We at Luisa Via Roma can’t wait to see you again soon Joe!
Really good, just REALLY good!
Having jetted in from some far flung city, on some incredible assignment, with some unfathomable amount of work, Tommy Ton, not showing any signs of slowing down was one our most important guests during the Firenze 4 Ever event.
Through his website, Jak & Jil, Tommy has redefined the potential of the blogger and the influence of the internet on fashion. With perhaps the sharpest eye in the street-style arena, Tommy seems to effortlessly document what others miss.
Launched in February 2007, Tommy Ton has made the focus of his work the subtle, often forgotten brilliance found in the way people dress. Zooming in on intimate, striking, and provoking details that have lots to say. Through his chronicling we are reminded that it’s the little things that count, a raw edge, a pleat, a stunning shoe (whilst here he shot the Dsquared and Nicholas Kirkwood for Rodarte shoes, which are currently available for pre-order!)
Having worked with Vogue, GQ, and almost everyone in-between, Tommy explained that he is “very content just working the way that I am” and that he “didn’t anticipate a career in photography”.
Understanding the importance of online development though, Tommy revealed to us at Luisa Via Roma that he is currently “working on a video format”. So stay tuned.
We know we at the LVR headquarters will be watching very closely!
Innovative, genius, specialised.